• Provide inclusive, end-to-end recruitment management that helps investigators meet their enrollment and inclusion milestones. 
• To tackle recruitment needs head-on, curating individualized outreach campaigns for each study and troubleshooting enrollment issues to directly support investigators with all recruitment-related tasks.
• From audience discovery and study branding to ad design and testing, we aim to implement everything investigators need to successfully recruit for their studies.

General Marketing and Enrollment Strategy Services, to include:

• Study naming, branding & logo design
• Landing page design, implementation 
• Prospective participant onboarding process design and implementation 
• Print/digital ad design
• Design of other promotional materials (e.g., magnets, pens, lanyards, coasters, bags)
• Registry of prospective participants 
• Sourcing of online platforms and their demographic characteristics 
• IRB support

Digital Marketing Services, to include: 

• Advertising campaign building, launch, and ongoing strategy management
• Advertising platform sourcing
• Audience definition (to specifically target those within your inclusion criteria)
• Performance analytics & reporting
• Diagnostics & troubleshooting 
• Influencer marketing
• Ad research: A/B testing, concept testing,  ad analytics, co-design

                                                              Check out our project portfolio!

With each team that requests our services, Core staff will first engage in a discovery process to understand each study, its target populations, and constraints. This process is guided by a detailed consultation interview we conduct with each team. Using these details, we then develop a detailed campaign strategy, including specific platforms/venues, ad concepts, and messengers we believe will be effective in reaching and engaging the intended audiences. We also present this strategy to the team for feedback and, if agreed, develop a written proposal and projected budget. Once all are agreed on this strategy, Core staff will then launch the campaign and monitor its performance, adjusting specific pieces to ensure optimal results. 

Our goal is to make recruitment as simple as possible. With our proven, predefined process, there's no need for you to stress—we’ve got it handled.

The REACH Core offers distinct advantages for recruitment support, providing unique benefits that set us apart from other options:

• Individuality and Curation - One size does not fit all - especially when attempting to engage harder-to-reach populations. We create individualized strategies and custom ad campaigns per study, from scratch. This means we take a more considered approach that we have proven can pinpoint your target audience, whilst incidentally saving time and project funds.
• Simplicity - There are no lengthy contracts required to work with us, just pay hourly for our services as you need them.
• Campaign flexibility - We can conduct campaigns on almost any platform and design content that is unique to your study, allowing you to more effectively reach and attract your audiences.
• Keep your leads - Our campaigns send prospective participants through your onboarding process, so you’ll keep and own the data your campaign generates.
• Transparency - We can show you exactly where your leads first saw an ad and when they engaged with them. This is especially important when reporting how your participants were found and where they came from - you won’t be simply sent a data sheet with contact info that lacks important detail.
• Recruitment Training - We work closely with each team throughout the process, communicating any decisions carefully along the way, allowing you and your team to learn more about the basics of digital marketing and participant engagement, so you don’t have to plan to endlessly engage external outreach agencies for the rest of your career!

• Investigators affiliated with Brown University or Brown University Health: $66.47

• Investigators affiliated with other institutions: $105.69

We will estimate the total project budget during the proposal phase of each engagement.

We bring over 15 years of combined experience in recruitment management, covering every aspect of the recruitment ‘funnel’. Our expertise spans from graphic design, ad creation, study branding, and website development to survey design, ad campaign strategy, and enrolment troubleshooting. This ensures we enroll participants efficiently and cost-effectively, often in shorter timeframes. We've successfully worked with diverse populations and demographics, including hard-to-reach groups such as ethnic, gender, and sexual orientation minorities, teens, and individuals with heavy drug and alcohol use, to name a few, and have published multiple journal articles illustrating our success in online recruitment.

                                                              Schedule a Free Consultation